The economic model of the project for the development team and potential investors is as follows.
It is planned to issue 1 000 000 000 IViN Token (hereinafter-token). The number of tokens will not be increased, which is determined by the initial technical parameters of their issue. Together with the growing number of users and the price, on our platform, IViN tokens will be divisible which will avoid inconvenience in their future handling. We plan to date the following mechanism for the distribution of tokens:
1st stage-PreSale 100 000 000 tokens will be offered for purchase to an unlimited number of investors with a discount of 30% in relation to the price planned for the ICO. The funds received at PreSale will be mainly invested in the promotion and advertising of the project.
2nd stage – ICO. 300 000 000 tokens will be offered for purchase to an unlimited number of investors at the price of 0.1$ per token. The funds will allow to bring the product to the release stage, and due to the active advertising company we will be able to attract a large number of new users to the project.
3rd stage- encouraging new users for certain actions in the project (invitations of other users, published content, Participation in the IViN ecosystem, etc.). For this purpose, we plan to distribute 200 000 000 bonus tokens. But, since the bonuses to users will be small, this mass of tokens will be blurred among a large number of people and none of them will have a number of tokens that would be commensurate with the amount of tokens even an investor with a minimum stake at the end of the first two stages. It will attract about 10 000 000 users according to our estimates. According to the approximate estimate, the annual turnover within the social network for this number of users will be 100 000 000 USD. This numeral is the basis of the estimated cost of the token in ICO. Tokens received by users as a reward for early registration can only be used to purchase services within our resource such as purchase of privileged accounts, subscriptions on the multimedia platform, profile styles, etc. Exchange of such tokens for other currencies or conclusion from the project is not provided.
Of the remaining 400,000,000 tokens, 100,000,000 will be distributed among the members of the development team after the official release of the project and 100,000,000 will be directed to additional marketing, lottery and assistance of third-party advisors. This will be an incentive for the team to continue to work hard to increase the price of the token, and the project will develop and be successful.
A delta of 200,000,000 tokens will be the reserve by which the liquidity of the token will be maintained at the exchange (s) and the demand for tokens will be paid off, the creation of which will be discussed further.
After the release of the beta version of the project, the token will be put on the exchange (listing on the main crypto-exchanges) in order to form the price for it with the help of open exchange mechanisms that are minimally affected by large token package holders or team members. We do not exclude that after the start of circulation on the exchange, the price of the token may fall, moreover, we are ready for this, because, as the practice of many startups shows, this is a normal reaction of the market to a new product. As you become familiar with our product and the demand for the token grows (more on this below), the price of the token will grow.
In conditions of limited token emission (which will not allow to blur or devalue the share of investors and team members), it is necessary to create prerequisites and conditions for increasing demand for the token. Then and only then will the price of it increase. To do this, we plan a number of activities:
- All services within the project, any purchases and sales between users can be paid only by tokens or fiats. No calculations within the project in other crypto currencies are allowed. This will not only contribute to the goal of achieving fair performance by both parties of the obligations of the transactions concluded within the framework of the project, but also stimulate the demand for tokens.
- It is expected to introduce discounts on payment for services by tokens (compared to payment by fiats) for services provided by the project. For small amounts it will be hardly noticeable, but for medium and large amounts (advertising services, etc.) it will be a significant savings. For example, a client who wants to place his advertising within the project, paying for it with tokens, will receive a 15% discount. Even if he will use the services within the project exchanger and lose the established % on the commission, in the end the service will be cheaper.
- The internal economy of IViN is based entirely on the principles of market economy. Each user independently assesses and assigns the cost of their services within the trading platform (marketplace), and the development team, in turn, is interested in a constant increase in the value of the token, rather than in the immediate benefit. The level of the token rate will be formed not so much within the IViN ecosystem, but more on the exchange, where trading tokens against fiat and other currencies will determine its real rate at each time.
This will lead to a constant demand for tokens, and with the expansion of the project audience and the number of customers of services, demand will only grow, which will naturally lead to an increase in the value of the token, even if some or all of the initial investors decide to sell their shares of the tokens. A certain share of tokens will be concentrated in the hands of the development team, and we will decide, based on the current situation, whether to accumulate incoming tokens to increase their value, creating a certain deficit of them (which, first of all, is in our interests), or sell them on the exchange in order to attract free money for the implementation of certain projects or to pay current expenses. So, we will have a limited tool to regulate the free float token, the competent use of which can be used, along with other factors, for a slight increase in the exchange price of the token. Thus, in our hands, will be albeit limited but tool for regulating the free float of a token, the competent use of which can, along with other factors, be subtly used for a slight increase in the exchange price of the token.
 The number of tokens in free circulation will depend on how many of them will remain unrealized after the ICO from the planned volume to be placed, and in the case of full placement of the planned amount, the share of tokens to be distributed among the team members may be reduced. Also, the exchange will receive packages of tokens or funds (depending on the balance), settling in the cash Desk of the project from operations with users who for the purchase and sale of tokens will not enter the exchange, but will perform exchange operations in the exchanger on the project.